Buran: The Russian Space Shuttle

Buran: The Russian Space Shuttle

YouTube | Blookiev123

Buran reusable shuttle – Russian Space Web


During 1970s and 1980s, the USSR developed a winged spacecraft known as Buran (Snowstorm) designed to serve as a “parallel” response to the perceived military threat from the US Space Shuttle. The Buran development was conducted within the Reusable Space System program, or MKS, which included the winged orbiter itself and the Energia heavy-lift vehicle.

Russian Space Web | Buran reusable shuttle

Russia starts ambitious super-heavy space rocket project

Published time: November 17, 2013 03:26

The Buran orbiter landing at the Baikonur space center.(RIA Novosti / Alexander Mokletsov)

On the 25th anniversary of the historic flight of the Soviet space shuttle Buran, Russia’s Roscosmos space agency has formed a working group to prepare “within weeks” a roadmap for the revival of the Energia super-heavy booster rocket.

The group led by Oleg Ostapenko, the new head of Roscosmos Federal Space Agency, is set to draw up proposals on the design of a super-heavy launch vehicle capable of delivering up to 100 tonnes of payload to the baseline orbit, former Soviet minister of general machine building, Oleg Baklanov, said on Friday.

The Soviet Union’s Energia/Buran exceeded the American space shuttle program by practically all capabilities, according to a report prepared by experts of the All-Russian Research Institute of Aviation Materials. The analysis is dedicated to the 25th anniversary of Buran’s only performed launch into space.

Buran could stay in orbit for 30 days, while the American shuttle had a 15-day time limit. It could deliver into orbit 30 tonnes of cargo, compared to the US shuttle’s 24 tonnes of cargo. It could carry a crew of 10 cosmonauts, while the American shuttle could carry seven astronauts. Preparation for the Energia/Buran launch at Baikonur Cosmodrome only took 15 days. However, it took one month of preparations before the US shuttle was launched from Cape Canaveral.

RT | Russia starts ambitious super-heavy space rocket project

Monument to Soviet Space Program Put Out to Pasture in Moscow’s VDNKh

By Alexey Eremenko Jul. 07 2014 10:40 Last edited 20:07

The life-sized model of the Soviet-made Buran space orbiter was transported early Sunday through the streets of Moscow from Gorky Park to VDNKh.

The life-sized model of the Soviet-made Buran space orbiter was transported early Sunday through the streets of Moscow from Gorky Park to VDNKh.

The life-sized prototype of the Buran spaceship — a relic of the Soviet space industry’s final breakthrough — was retired to its final resting place this weekend in Moscow’s outdoor exhibition center, VDNKh.

On Saturday, the 50-ton space shuttle was relocated from the city center’s Gorky Park, a prime hipster haunt, in what the city authorities described as an “unprecedented transportation operation.”

The 36-meter-long Buran had to be dismantled for the nightly cruise across Moscow, which evoked images of a beached whale being carted away to its burial site, judging by photos from the operation.

Photos: Soviet Buran Spaceship Moved From Gorky to VDNKh

The fantastic, albeit flawed, shuttle is expected to spend the rest of its days at VDNKh.

The Moscow Times | Monument to Soviet Space Program Put Out to Pasture in Moscow’s VDNKh

Photos Show Once-Beautiful Soviet Space Shuttles In Apparently Abandoned Kazakhstan Hangar

By Hunter Stuart
Posted: 06/17/2015 4:44 pm EDT Updated: 06/17/2015 4:59 pm EDT

These rockets should be in a museum.

Russian photographer Ralph Mirebs was exploring a massive space launch facility in the deserts of southern Kazakhstan when he came upon an old Soviet spacecraft (and a full-size model) in one of the facility’s giant hangars, Gizmodo reports.

Mirebs snapped the stunning photos of the apparently abandoned spacecraft in the Baikonur Cosmodrome launch facility and uploaded them to the social network Live Journal on June 3. While the facility is still in use, the two vessels appear to have been gathering dust for years.

The two spaceships are reportedly products of the Soviet Union’s Buran program, which ran from 1974 to 1993. In 1988, the program succeeded in sending an unmanned Buran shuttle in two orbits around the earth in under four hours. That shuttle, called the OK-1K1, was destroyed in 2002 when the roof of the Baikonur Cosmodrome hangar where it was being stored collapsed.

Following the disaster, the OK-1K1’s sister space shuttle (officially called OK-1K2 but nicknamed “Little Bird”) was moved to a different hangar at the launch facility, where it still sits today, according to Ars Technica.

Ralph Mirebs

The Huffington Post | Photos Show Once-Beautiful Soviet Space Shuttles In Apparently Abandoned Kazakhstan Hangar



Un ‘nobel’ de Medicina dimite por comentarios machistas

  • El bioquímico británico Tim Hunt, de 72 años, afirmó: “Pasan tres cosas cuando están en el laboratorio: te enamoras de ellas, ellas se enamoran de ti y, cuando las criticas, lloran”
  • Los recortes frenan el avance de las mujeres en la ciencia

MANUEL ANSEDE 11 JUN 2015 – 12:40 CEST

El bioquímico Tim Hunt, tras ganar el Nobel de Medicina en 2001. / ALASTAIR GRANT/AP

El bioquímico Tim Hunt, galardonado con el Nobel de Medicina en 2001, ha dimitido de su puesto en el University College de Londres tras hacer comentarios machistas durante una charla en Corea del Sur. “Déjenme que les cuente mi problema con las chicas. Pasan tres cosas cuando están en el laboratorio: te enamoras de ellas, ellas se enamoran de ti y, cuando las criticas, lloran”, afirmó el martes Hunt en la Conferencia mundial de periodistas científicos en Seúl. El nobel llegó a proponer que hombres y mujeres investigaran en laboratorios segregados.

El País | Un ‘nobel’ de Medicina dimite por comentarios machistas


How Is Creativity Differentially Related to Schizophrenia and Autism?

“There is only one difference between a madman and me. I am not mad.” — Salvador Dali

For some reason, the general public is fascinated by the link between madness and genius. A new paper, which has been garnering a lot of media attention, has stoked the flames once again on this age-old debate.

The paper shows a link between artistic engagement and the genes underlying schizophrenia and bipolar disorder. To be sure, the effects are really small (the genes explain less than 1% of the variation in choosing an artistic profession), and the results do not mean that if one has a mental illness they are destined for creativity (or that creative people are destined for mental illness). Nevertheless, the results are consistent with other solid studies showing there is a real and meaningful link between the schizophrenia spectrum and artistic creativity (see herehere, here, andhere). Indeed, the supplemental data shows that the strongest relationships are between the genes underlying schizophrenia and engagement with music, the visual arts, and writing.

Scientific American Magazine | How Is Creativity Differentially Related to Schizophrenia and Autism?

Journalism Project | Pew Research center


State of the News Media 2014


The State of the News Media 2014 is the eleventh edition of an annual report by the Pew Research Center’s Journalism Project examining the landscape of American journalism.

This year’s study includes special reports about the revenue picture for news, the growth in digital reporting, the role of acquisitions and content sharing in local news and developments around digital video. In addition, it provides the latest audience, economic, news investment and ownership trends for key sectors of news media, including a new, searchable Media & News Indicators database. Read the Overview.

vía State of the News Media 2014 | Pew Research Center’s Journalism Project.

Social Media and the ‘Spiral of Silence’


Summary of Findings

A major insight into human behavior from pre-internet era studies of communication is the tendency of people not to speak up about policy issues in public—or among their family, friends, and work colleagues—when they believe their own point of view is not widely shared. This tendency is called the “spiral of silence.”
Some social media creators and supporters have hoped that social media platforms like Facebook and Twitter might produce different enough discussion venues that those with minority views might feel freer to express their opinions, thus broadening public discourse and adding new perspectives to everyday discussion of political issues.

vía Social Media and the ‘Spiral of Silence’ | Pew Research Center’s Journalism Project.

Social Networking Fact Sheet


The average Facebook user gets more from their friends on Facebook than they give to their friends. Why? Because of a segment of “power users,” who specialize in different Facebook activities and contribute much more than the typical user does.

vía Social Networking Fact Sheet | Pew Research Center’s Journalism Project.

Power user

0Wikipedia-logo-en-bigA power user is a personal computer user who uses advanced features of programs which are not used by the average user. A power user is not necessarily capable of computer programming and system administration. In enterprise software systems, this title may go to an individual who is not a programmer, but who is a specialist in business software. Often these are people who retain their normal user job role, but also function in testing, training, and first-tier support of the enterprise software.
Users may erroneously label themselves as power users when they are less than fully competent.

vía Power user | Wikipedia.

Are You a Facebook Power User?

Are you among the 20-30% of the Facebook population that’s considered power users? If you’ve logged in to the social network already today, there’s a good chance you are one of the addicted elite.
This infographic, created by DemandForce, details what it means to be a Facebook power user. For starters, you likely kick butt at basic F-book activities, like sending friend requests, commenting and pressing the “Like” button. Sounds pretty basic, right?
On the contrary, only 5% of users excel in four or more of the core Facebook actions. Still convinced you’re at the top?

vía Are You a Facebook Power User? | Mashable.

Facebook dominated by ‘power users’

By Emma Barnett, Digital Media Editor
3:30PM GMT 03 Feb 2012

  • The majority of Facebook activity is carried out by a minority of users, according to a new study.

Most people using the social network receive more interactions, such as ‘likes’ or being tagged in photos, than they give out on the site.
A new study entitled: ‘Why Most Facebook Users Get More Than They Give’, from Pew Internet, an American not-for-profit research firm, found that people ‘liked’ other Facebook members’ content an average of 14 times, while their own content was on average ‘liked’ 20 times.
Twelve per cent of Pew’s study participants, over the course of a month, tagged friends in photos, but then 35 per cent were themselves tagged in minimum of one photo. On average they sent nine personal messages and received 12. Forty per cent of them made a ‘friend request’, while 63 per cent received one in that time.
“First, it turns out there are segments of Facebook power users who contribute much more content than the typical user,” explained Professor Keith Hampton, the lead author of the report.

A minority of Facebook users produce the majority of the content. Photo: GETTY

A minority of Facebook users produce the majority of the content. Photo: GETTY

vía Facebook dominated by ‘power users’ | The Telegraph.

Facebook IPO: your data just became more valuable

By Emma Barnett, Digital Media Editor
3:50PM GMT 02 Feb 2012

  • Facebook’s IPO, which is expected to see the company be valued at $100bn, has put it under more pressure to aggressively sell its’ users data, according to leading digital agency chiefs.

Despite money generated from advertising accounting for 85 per cent of Facebook’s revenues last year, and its net income in 2011 reaching $1billion, the company will have to radically change the way it cashes in on its users’ data to make good on its valuation, says digital agency heads.
Charlie McGee, head of digital at Carat, a major UK advertising agency, thinks Facebook will follow Google’s AdSense model, and start selling adverts to its members through the 40 million plus sites which have already plugged in Facebook Connect.
“More than 40 million websites have installed the ‘Like’ button across the internet, so the infrastructure and technology is already there for Facebook to start capitalising on its users’ data away from the social networking site,” he explains.

Facebook's founder and chief, Mark Zuckerberg. Photo: AP Photo/Paul Sakuma

Facebook’s founder and chief, Mark Zuckerberg. Photo: AP Photo/Paul Sakuma

vía Facebook IPO: your data just became more valuable | The Telegraph.

Twitter ‘elite’ send most tweets

Emma Barnett By Emma Barnett, Digital Media Editor
7:00AM BST 29 Mar 2011

  • Only a small elite group of elite Twitter users are generating half of the tweets shared on the service, according to new research.

Fifty per cent of all tweets read and shared on Twitter are generated by only 20,000 ‘elite’ users, despite there being more than 200 million registered accounts on the service.
Yahoo! researchers looked at 260 million tweets posted on Twitter between July 28, 2009 and March 8, 2010, and by using Twitter ‘lists’, were able to distinguish between elite users – specifically celebrities, bloggers, and representatives of media outlets and other formal organizations, and ordinary users.
“Based on this classification, we find a striking concentration of attention on Twitter – roughly 50 per cent of tweets consumed are generated by just 20,000 elite users- where the media produces the most information, but celebrities are the most followed,” a Yahoo! researcher said.

Twitter Photo: PA

Twitter Photo: PA

The Seven Secret Habits of Twitter Power Users

Twitter is awesome for so many reasons. It’s the Great Connector. It’s the Great Amplifier. It’s the Great Curator. And it’s so simple to use. But Twitter could borrow a tagline from the Othello board game: a minute to learn, a lifetime to master. Because as easy as the platform is, there always is more you could be doing to leverage your use of it.
In this post, seven Twitter power users in the online marketing field share their tips for getting the most out of the popular micro-blogging platform.

vía The Seven Secret Habits of Twitter Power Users | blog.kissmetrics.com.

Why most Facebook users get more than they give


About this study

The Pew Research Center’s Internet & American Life Project fielded a nationally representative phone survey about the social and civic lives of SNS users and reported the findings in June 2011 in a report entitled “Social networking sites and our lives.”1 During the phone survey, 269 of 877 original respondents who were Facebook users gave us permission to access data on their use of Facebook so that it could be matched with their survey responses. We partnered with Facebook to match individual responses from the survey with profile information and computer logs of how those same people used Facebook services over a one-month period in November 2010 that overlapped when the survey was in the field.

vía Why most Facebook users get more than they give | PewResearchCenter.

The tone of life on social networking sites

The overall social and emotional climate of social networking sites (SNS) is a very positive one where adult users get personal rewards and satisfactions at far higher levels than they encounter anti-social people or have ill consequences from their encounters. A nationally representative phone survey of American adults finds that…

vía The tone of life on social networking sites | PewResearchCenter.

How Scientists Engage the Public

American scientists believe they face a challenging environment and the vast majority of them support the idea that participation in policy debates and engagement with citizens and journalists is necessary to further their work and careers.
A survey of 3,748 American-based scientists connected with the American Association for the Advancement of Science (AAAS) finds that 87% agree with the statement “Scientists should take an active role in public policy debates about issues related to science and technology.” Just 13% of these scientists back the opposite statement: “Scientists should focus on establishing sound scientific facts and stay out of public policy debates.”

vía How Scientists Engage the Public | PewResearchCenter.

Public and Scientists’ Views on Science and Society

Scientific innovations are deeply embedded in national life — in the economy, in core policy choices about how people care for themselves and use the resources around them, and in the topmost reaches of Americans’ imaginations. New Pew Research Center surveys of citizens and a representative sample of scientists connected to the American Association for the Advancement of Science (AAAS) show powerful crosscurrents that both recognize the achievements of scientists and expose stark fissures between scientists and citizens on a range of science, engineering and technology issues. This report highlights these major findings…

vía Public and Scientists’ Views on Science and Society | PewResearchCenter.

U.S. Views of Technology and the Future

Science in the next 50 years


The American public anticipates that the coming half-century will be a period of profound scientific change, as inventions that were once confined to the realm of science fiction come into common usage. This is among the main findings of a new national survey by the Pew Research Center and Smithsonian magazine, which asked Americans about a wide range of potential scientific developments—from near-term advances like robotics and bioengineering, to more “futuristic” possibilities like teleportation or space colonization. In addition to asking them for their predictions about the long-term future of scientific advancement, we also asked them to share their own feelings and attitudes toward some new developments that might become common features of American life in the relatively near future.

vía U.S. Views of Technology and the Future | PewResearchCenter.

Public’s Knowledge of Science and Technology

The public’s knowledge of science and technology varies widely across a range of questions on current topics and basic scientific concepts, according to a new quiz by the Pew Research Center and Smithsonian magazine. Click here to take the quiz yourself before reviewing the answers.
4-22-13 #1 About eight-in-ten Americans (83%) identify ultraviolet as the type of radiation that sunscreen protects against. Nearly as many (77%) know that the main concern about the overuse of antibiotics is that it can lead to antibiotic-resistant bacteria.
However, only about half (51%) of the public knows that “fracking” is a process that extracts natural gas, not coal, diamonds or silicon from the earth.

vía Public’s Knowledge of Science and Technology | PewResearchCenter.

The myth of “Power Users” at Wikipedia

By Tim Davenport /// “Carrite” (Wikipedia username) /// “Randy from Boise” (Wikipediocracy username) with some modest assistance from Yerucham Turing

Of course this assumes that the community of volunteers that actually built the encyclopedia and governing apparatus behind the encyclopedia, are nothing but the Most Highly Perfected editing drones created by their Bay Area masters — who hold all the cards and call all the shots.

This is a matter of fundamental importance.

I was thinking during the Mediaviewer/Superprotection fiasco that it had finally sunk in with the WMF circle jerkers that the Wikipedia Volunteer Community was indeed a real entity, to be dealt with on the basis of partnership. No such luck. Get a load of the following slide from a presentation at the WMF Sept. 25 Mobil Metrics meeting held at Club Headquarters in San Francisco:

vía The myth of “Power Users” at Wikipedia | wikipediocracy.com/.

Einstein | Discover Magazine


  • A History of General Relativity

    Experiments past, present, and future have put general relativity to the test. Here, the most important developments over the last 100 years.
    vía A History of General Relativity | Discover Magazine.

    Why the Quest to Prove Einstein Wrong?

    By Steve Nadis|Tuesday, March 10, 2015

    • Researchers are pushing Einstein’s theory to the max, trying to see where it falters in order to connect gravity with the rest of physics.

    Why are researchers so intent on proving Einstein right or wrong? It’s not simply that he is a towering figure whose name is synonymous with genius, someone whose work has profoundly shaped physics for more than a century.
    Instead, much of the incentive stems from gravity itself, which has been something of a problem child in the field. Physicists, including Einstein, have long hoped to devise a unified theory of the universe, but they’ve struggled to get gravity to mesh with the other fundamental forces. As a result, we currently have a theory of gravity (Einstein’s general relativity) and a separate theory of everything else (the “standard model” of particle physics). Unfortunately, these two extremely successful theories are incompatible with each other — and sometimes even contradictory.

    William Horace Smith/Corbis

    William Horace Smith/Corbis

    vía Why the Quest to Prove Einstein Wrong? | Discover Magazine.

    Relativity’s Long String of Successful Predictions

    By Adam Hadhazy|Tuesday, March 10, 2015

    • Six examples of how Einstein’s general theory of relativity has stood the test of (space-)time.

    Einstein’s concepts have been verified — just as he reckoned they would — on scales from a foot-long sub sandwich to galaxy clusters millions of light-years wide. In between, general relativity has made its mark on the Global Positioning System, while explaining anomalous planetary orbits and the whirling death dances of the remnants of giant stars.
    “We’re still using the same theory that was invented a hundred years ago, and it still works amazingly well in so many different situations,” says physicist Clifford Will of the University of Florida.
    Here are six examples of how Einstein’s landmark theory has stood the test of (space-)time.

    Paul Fleet/Shutterstock

    Paul Fleet/Shutterstock

    vía Relativity’s Long String of Successful Predictions | Discover Magazine.

    Bold Experiments Will Put General Relativity to the Test

    By Gabriel Popkin|Thursday, March 12, 2015

    • Powerful telescopes and huge gravitational wave detectors will test a theory that one man worked out a century ago with a pencil and paper.

    Albert Einstein’s general theory of relativity remade gravity and solved problems that Newton’s theory couldn’t. It’s passed each of the dozens of experimental tests devised since its debut in 1915. But physicists have barely gotten started.
    “We’ve only been playing around in Newton’s world so far,” says Neil Cornish, a physicist at Montana State University. That will soon change, though, as several bold experiments enabled by telescopes of unprecedented reach — and in some cases by entirely new ways to gather data — are poised to study how gravity behaves around some of the universe’s most extreme objects.
    “This is where general relativity really gets going,” says Cornish. Powerful telescopes are already looking for minute hiccups in the whirring of stellar corpses called pulsars. A global effort will soon photograph, for the first time, a black hole. And huge gravitational wave detectors will scan thousands of galaxies for tiny ripples in the cosmic fabric of space-time.

    The Green Bank Telescope in West Virginia.

    The Green Bank Telescope in West Virginia.

    vía Bold Experiments Will Put General Relativity to the Test | Discover Magazine.

    Special Section: Outsmarting Einstein

    By Bill Andrews|Thursday, February 26, 2015

    • After a century of testing general relativity, physicists still strive to achieve what the genius who formulated the theory could not.

    Albert Einstein single-handedly changed the universe 100 years ago. For centuries, Isaac Newton’s straightforward equations ruled the cosmos — or at least how physicists thought about it. Any object with mass exerted an attractive force on any other object with mass; the bigger the masses, and the closer the two objects, the stronger the attraction. Simple. But in 1915, Einstein suggested that things were a bit trickier.
    Even Einstein had to labor for almost a decade to formulate the complex mathematical relationships behind his magnum opus, his own version of gravity: the general theory of relativity. Gravitational attraction, it turned out, was due to nothing less than the warping of the cosmos. A massive object literally bends the three-dimensional fabric of the universe around it, taking any smaller objects in the vicinity along for the ride. This results in familiar phenomena like orbiting moons, planets and stars, as well as some stranger effects like cosmic ripples and black holes.

    vía Relativity’s Long String of Successful Predictions | Discover Magazine.

    Probing Einstein’s Brain for Clues to His Genius

    By Jenny Blair|Tuesday, March 10, 2015

    • Einstein’s brain, preserved during autopsy, has been studied for decades. Some say it’s time to give it a rest.

    An elderly man pries open a jar and fishes out a dripping human cerebellum. He carves off a chunk with a kitchen knife and places it in a plastic pill bottle. Then, wiping a hand on his pants, the man hands the bottle to an admiring visitor.
    The brain was Albert Einstein’s. The man was Thomas Harvey, a pathologist who in 1955 removed, photographed and preserved the great physicist’s brain during autopsy. In the decades since, the brain has enjoyed a certain celebrity. In the ’80s, Harvey gave away slices to the curious, keeping the rest in a pair of glass cookie jars. (These bizarre transactions appear in the 1994 documentary Relics: Einstein’s Brain.) In the late ’90s, he carried it across the country in a Tupperware container to offer it to Einstein’s granddaughter, who chose not to keep it. Finally, he gave it back to Princeton Hospital, where he performed the autopsy decades before.


    In a 2013 analysis of the photos before the last paragraph, anthropologist Dean Falk counted four ridges (numbered 1-4) — one more than usual — in the right frontal lobe, an area associated with abstract thought. Researchers disagree about the significance of such anomalies. Frederick E. Lepore

    vía Probing Einstein’s Brain for Clues to His Genius | Discover Magazine.

    Images of Einstein’s brain revealed

    vía Images of Einstein’s brain revealed | YouTube

    Albert Einstein’s Brain – Documentary

    vía Albert Einstein’s Brain – Documentary | YouTube


WASHINGTON — The House voted Wednesday to give NASA the $18.5 billion it wanted for fiscal 2016, but with spending directives that conflict with the space agency’s priorities.

Lawmakers voted to spend more than NASA would like on planetary science programs and a deep-space mission to Mars, and less on Earth science and a partnership with private aerospace companies to develop a vehicle that will carry astronauts to the International Space Station.

The $18.5 billion was included in a $51 billion spending bill for federal science programs and the Commerce and Justice departments in the fiscal year that begins Oct. 1. The House passed the measure 242-183. It will have to be reconciled with a Senate version.

USA Today | House approves $18.5 billion for NASA


Agujero negro

Aquí no valen las reglas convencionales…

Podría pasarle a cualquiera. Tal vez estás tratando de encontrar un nuevo planeta habitable para la humanidad, o quizá sólo saliste a dar un largo paseo y resbalaste.

Sean cuales sean las circunstancias, en algún momento podemos encontramos frente a la pragunta: ¿qué sucede cuando alguien cae en un agujero negro?

Lee también: Qué se ve dentro de un agujero negro

Probablemente piensas que acabarías aplastado, o tal vez hecho añicos. Pero la realidad es mucho más extraña que eso.

En el instante en el que entraras en el agujero negro, la realidad se dividiría en dos. En una de ellas serías incinerado inmediatamente. Y en la otra te sumergirías en el agujero, totalmente ileso.

Y es que los agujeros negros son lugares en los que las leyes de la física que conocemos pierden sentido. Vas a tener que tener un poco de paciencia para entenderlo…

Lee también: ¿Viajaremos alguna vez por atajos intergalácticos?

BBC Mundo | El extraño destino que enfrentarías si cayeras en un agujero negro

Intel to Acquire FPGA-Specialist Altera for $16.7 Billion


by Ryan Smith on June 1, 2015 6:05 PM EST

Today Intel has announced that they are buying Altera in an all-cash deal of $16.7 billion. The deal, having been rumored for a while now, will see Intel pick up Altera for their Field Programmable Grid Array (FPGA) experience, with Intel intending to both continue FPGA development and integrate FPGAs into some of their future products.

In the FPGA space Altera is one of the two major competitors, and alongside rival Xilinx the two companies comprise the bulk of the market. Prior to this sale Altera already had a close relationship with Intel, with Altera using Intel’s 14nm process for their latest generation of Stratix FPGAs.

Intel is already talking about the possibilities they see for Altera’s FPGA technology in the IoT and datacenter markets, but also the company has confirmed that they will be integrating FPGA technology into some of their future Xeon products, to allow customers to essentially build-out semi-custom processors via the FPGA component. Intel already does on-package FPGAs for certain customers, so this would represent the logical extension of that process by bringing the FPGA fully on-die.

Intel | Intel to Acquire FPGA-Specialist Altera for $16.7 Billion

Altera Corporation

0Wikipedia-logo-en-bigAltera Corporation is an American manufacturer of Programmable Logic Devices (PLDs), reconfigurable complex digital circuits. The company released its first PLD in 1984. Altera’s main products are the Stratix, Arria and Cyclone series FPGAs, the MAX series CPLDs, Quartus II design software, and Enpirion PowerSoC DC-DC power solutions.

Altera and Intel announced on June 1, 2015 that they have agreed that Intel would acquire Altera in an all-cash transaction valued at approximately $16.7 billion.

The Stratix series FPGAs are the company’s largest, highest bandwidth devices, with up to 1.1 million logic elements, integrated transceivers at up to 28 Gbit/s, up to 1.6 Tbit/s of serial switching capability, up to 1,840 GMACs of signal-processing performance, and up to 7 x72 DDR3 memory interfaces at 800 MHz. Cyclone series FPGAs and SoC FPGAs are the company’s lowest cost, lowest power FPGAs, with variants offering integrated transceivers up to 5 Gbit/s. In between these two device families are Arria series FPGAs, which provide a balance of performance, power, and cost for mid-range applications such as remote radio heads, video conferencing equipment, and wireline access equipment. Arria FPGAs have integrated transceivers up to 10 Gbit/s.

Wikipedia | Altera Corporation


YouTube | Altera

Revolution 4.0

YouTube | DiVagancias

Altera Corporation

Altera Corporation is a semiconductor company. The Company designs and sells high-performance, high-density programmable logic devices (PLDs), HardCopy application-specific integrated circuit (ASIC) devices, power system-on-chip devices (PowerSoCs), pre-defined design building blocks known as intellectual property (IP) cores, and associated development tools. Its PLDs, which consist of field-programmable gate arrays (FPGAs), and complex programmable logic devices (CPLDs), are semiconductor integrated circuits that are manufactured as standard chips that its customers program to perform desired logic functions within their electronic systems. With its Hardcopy devices, the Company offers its customers a migration path from a PLD to a non-programmable implementation of their designs. Its products serve a range of customers within the telecom and wireless, industrial automation, military and automotive, networking, computer, and storage and vertical markets.


Google Finance | Altera Corporation

FPGA y el sorprendente poder del hardware reconfigurable

Un FPGA (Field-Programmable Gate Array) es un circuito integrado que, dicho en términos llanos, puede configurarse para llevar a cabo cualquier función lógica y hacer lo que a su dueño le plazca.

Claro que para conseguir eso el diseñador debe programar (configurar) el circuito, normalmente siguiendo la especificación de un lenguaje de descripción de hardware. Esto es algo así como hacer código en vez de electrónica digital. ¿Te imaginas las posibilidades creativas de una plataforma así?

Considera que con un FPGA eres capaz, en teoría, de reinventar todo tipo de dispositivos de cómputo. Incluso hacerlos trabajar en un mismo espacio y de forma paralela.

Hipertextual | FPGA y el sorprendente poder del hardware reconfigurable


Amit Chowdhry Contributor
9/29/2014 @ 8:35PM

Facebook already uses your personal information to show you contextual ads on your News Feed, but now they are able to utilize the same data on behalf of third-party apps and websites. When Microsoft MSFT -0.68% acquired aQuantive for $6.3 billion in 2007, it also gained ownership of Atlas. Last year, Microsoft sold Atlas to Facebook for a rumored $100 million. Today Facebook announced that it relaunched Atlas, which will enable marketers to target ads across multiple devices.

Forbes | Facebook Relaunches Atlas For Marketers To Serve Targeted Ads Across Multiple Devices

How Facebook Knows When Its Ads Influence Your Offline Purchases


IT HAS HAPPENED to you, and it has probably happened more than once. But you may not have realized why. And you may not have known you were helping to change online advertising and, well, advertising in general.

Chances are, you’ve bought a hat or a scarf or a Christmas ornament at a department store or a boutique retailer or a roadside stand, and after you swiped your credit card, the clerk or the little card reader on the counter or the card-reading iPad asked for your phone number or your email address.

Yes, the merchant probably wanted to contact you about other stuff you might want to buy—or give others a way of doing the same thing. But that information—your phone number or your email—also provides a way for internet giants like Facebook to show advertisers that ads they post online can lead to purchases in real-world stores.

Wired | How Facebook Knows When Its Ads Influence Your Offline Purchases

Why Facebook’s Atlas is a rich feast for B2B advertisers

After purchasing Microsoft’s Atlas in 2013, Facebook completely overhauled the mobile ad serving platform. Atlas re-launched this September with the power of merging Facebook’s user data with the ability to deliver ads to consumers anywhere they can be reached on the web.

Facebook’s taking a big step – opening its buffet of user data to a hungry crowd of marketers and advertisers itching to get targeted messages in mobile.

eMarketer reports mobile is the fastest growing segment of the United States’ ad spend, and it is predicted to continue growing at a crazed pace. Mobile is expected expand from 9.8 percent of the total US media ad spend in 2014 to 26.4 percent in 2018. There is plenty of room for B2B marketing to grow in mobile content. According to the Content Marketing Institute, just 38 percent of B2B marketers currently utilize mobile content in their marketing strategies.

The percentage of B2B marketers using mobile content could drastically increase as marketers gain the ability to send targeted messaging to phones whether users are logged on or off Facebook.

Facebook touts that Atlas avoids the mobile-ad cookie issue by “using people, not proxies to help advertisers succeed.”

Previously, Facebook has ranked low in terms of B2B effectiveness – with 70 percent of B2B users believing it’s less effective than other platforms. Now, marketers might take a new look at the social media brand in terms of its efficacy in moving B2B consumers down the marketing funnel to become buyers.

According to Forbes, B2B and B2C online lead generation and cultivation are beginning to coincide as programmatic and big data analysis becomes more commonly implemented. B2B sales’ research is mirroring B2C in pulling data from consumer site conversions to fine-tune and initiate contact. This pulled data is then utilized to customize landing pages, messaging and promotions tailored to a segmented audience.

MultiView | Why Facebook’s Atlas is a rich feast for B2B advertisers

Facebook Combines Atlas, Audience Network, And LiveRail Into An AdTech Voltron

Facebook’s plot for ad domination is coming to fruition. Today at Facebook headquarters, its ad execs explained how two years of seemingly isolated launches and acquisitions are melding into a powerful way to show ads across the Internet and track the purchases they inspire both online and offline.

Here’s how the pieces come together:

Facebook brings its 1.35 billion users and massive engagement with the News Feed where it shows its ads. Because its huge user base stays logged in across web and mobile, it has a unified understanding of people’s identities in a way most platforms don’t. Facebook’s wealth of personal data means it can target ads more accurately. For instance, it says it can target gender with 90 percent accuracy compared to the online ad industry average of 50 percent.

Tracking online purchases inspired by its ad clicks is easy, but what’s more difficult is understanding offline purchase behavior.

TechCrunch | Facebook Combines Atlas, Audience Network, And LiveRail Into An AdTech Voltron

Havas Media Group announces global partnership with Facebook’s Atlas

21 January 2015

The partnership will see Havas Media Group offering Atlas to clients across Latam (Q2), Middle East (Q3) and APAC (Q4). Havas Media Group becomes the first company to announce a partnership with this scale and geographical focus.

Dominique Delport, Global Managing Director Havas Media Group comments: “Havas Media Group has spent the last 15 years investing in market leading data driven solutions through Artemis its proprietary data platform. This partnership, coupled with our clients’ data, will enable us to find out how people are interacting with brands and then purchasing products as they travel across devices. We have been working with the Atlas team now since June 2014 and are delighted that we have partnered with a platform that can take our analysis beyond previously limiting cookie based offers. It will allow us to filter, clean and manage data with unprecedented granularity. This relationship with Atlas, including our participation as a member of the Atlas Product Council, will enable us to offer best in class, tech neutral solutions for our clients”.

Havas Media | Havas Media Group announces global partnership with Facebook’s Atlas

Verizon may have just put together a Facebook Atlas slayer

Above: Verizon’s Lowell McAdam
Image Credit: Photo by Stuart Isett/Fortune Brainstorm TECH

People-based marketing across device and across channels (with pinpointing deterministic accuracy) is a critical new superpower that — so far — only Facebook has up and running.

Facebook derives its superhero strength from consumer logins, which it gains access to because consumers actually log in from multiple devices. When a user logs into Facebook from more than one device, Facebook’s Atlas, a powerful ad platform, can map one anonymized ID to the next device using the login data as the universal identifier. (Google could do this, but for whatever reason, it hasn’t actually built it yet.)

Interestingly, with great foresight, AOL’s Tim Armstrong had been focused on acquiring a superpower solution of his own and has done a bang-up job. That’s certainly the lion’s share of what attracted Verizon as a suitor. However, like everyone, AOL has been struggling to connect the dots. Connecting the dots more often than not means mapping a de-identified email address to an ID (your email address does not change cross-channel or cross-device), and that had been AOL’s Achilles heel. AOL had identifiers smattered across its properties (AOL, TechCrunch, Engadget, etc.) and had to piece them together. Conversely, market leader Facebook had all the logins in one place. Clearly, Facebook was in the driver’s seat.

VentureBeat’s | Verizon may have just put together a Facebook Atlas slayer

Instagram to Open Its Photo Feed to Ads

JUNE 2, 2015

Instagram is cranking up its money machine, and that means a lot more ads in your photo feed.

A mock-up of an ad from the Tieks brand on Instagram.Facebook, which bought Instagram in 2012, has kept the mobile photo-sharing service mostly free of advertising, allowing only a handful of big brands to put a few carefully drafted commercial messages on the service.

But on Tuesday, the company announced plans to open the Instagram feed to all advertisers, from the local tattoo parlor to global food makers, later this year. Marketers will be able to target ads to the service’s 300 million users by interest, age, gender and other factors, just as they can on Facebook.

Instagram will also begin testing a type of ad that allows viewers to click on a link to buy a product or install an app that is advertised.

The New York Times | Instagram to Open Its Photo Feed to Ads


Jorge Andrade

sinapsis de redes semanticas

Probablemente sabes que Google es una de las empresas y marcas más valiosas del mundo, también has de saber que empezó como un buscador y que gran parte de su éxito se debe a la fórmula matemática (algoritmo) que usa en las búsquedas de información, pero lo que es casi seguro que no conoces es ese algoritmo. Mmm…¿No te recuerda este asunto a Coca-Cola con su mítico secreto acerca de su fórmula? Los que saben de esto dicen que el método que emplea Google cambia constantemente.

Si alguna vez has buscado un producto o comprado algo en Internet habrás notado que te hacen recomendaciones sobre otros productos similares al que buscabas o compraste. Por ejemplo, en Amazon siempre te dicen algo parecido a “Las personas que compraron este libro también compraron X o Y libros”. La verdad, esas recomendaciones son muy útiles aunque a veces perjudiciales para tu economía.

MarketVariance.com | Análisis Estructural de redes Semánticas

Modelos de Investigación

MarketVariance.com | Modelos de Investigación